APRESENTAÇÕES
EM PREZI
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Mãe Terra
Animated Video
PowerPoint · Animations
The challenge
Mãe Terra wanted to communicate the story behind its Brazilian nuts product in a way that felt natural, engaging, and aligned with the brand's personality. The content needed to introduce the product, explain its nutritional benefits, and tell the story of the different Brazilian nuts and where they come from.
The challenge was to turn this information into a dynamic visual story, rather than a traditional sequence of static presentation slides.
The approach
We created the entire experience 100% in PowerPoint, using the Morph transition to transform objects, images, typography, and compositions from one scene into the next.
This allowed the presentation to behave more like an animated video while remaining fully editable in PowerPoint.
The result
An animated brand story created entirely in PowerPoint, combining visual storytelling, motion, and product communication in an editable format that could be easily adapted and reused.